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Customer brief:
Update and revitalise existing staff training program.
Solution:
Commission Repropoint’s in-house creative design team, Round and Red, to design a fresh look and feel as well as producing top quality printed materials that will go the distance in this tough retail environment.
The brief was relatively simple, rebrand and refresh all elements of the existing staff training program. The main challenge was to design a package that kept all elements of the program together, including a DVD, various A6 Challenge Cards, a 36 page A5 Trainer’s Guide and a pen.
“After producing several concepts the traditional stitched leather ring binder seemed to tick all of the boxes” says David Moxey, creative lead at Repropoint, “the products all fit nice and snug within the binder. It’s the kind of product you want to take home with you.“
Repropoint’s buying policy kept the production of the 500 leather binders in the UK, with all other elements produced on site at the Woking HQ including DVD’s, A2 Communication Boards, Trainer’s Guide, Challenge Cards and even a die cut A1 jigsaw puzzle to be used as a cryptic invitation.
“We seem to be really effective in this product area” says Sales Director Dan Bennett ”perhaps because of our own passion for improvement and development, as an Investors In People company”
If you need any help designing ‘exciting’ training programs or other marketing material please give us a call. |
